We aimed to expand the SKB brandbook to include all related brands: Prakab, SKW, and ICS, and to develop a comprehensive visual setting based on the created visual identity.
The identity was developed as a unified, coherent concept, which provided SKB with a uniform and extensive visual identity. The new visual identification system is not only aesthetic but also effective in communication, strengthening brand recognition and supporting its values.
As part of the project, we have prepared a full set of company materials that represent the SKB brand and its related brands coherently and professionally. These materials include a variety of media that support a company’s visual communication.
Thanks to the new visual design, the company has gained a tool that effectively communicates its values and vision, while being flexible and versatile in use.
The foundation of the composition are shapes referring to cables, the main product of the brand. Circles, lines and geometric figures form dynamic patterns, symbolizing the energy, innovation and connections central to the brand.
A key element of the design was to illustrate the seven brand values using abstract geometric compositions. Each composition metaphorically tells the story of a given value, which enables effective communication of the company’s philosophy.
