After thirty years of operation, the Polish Association of Professional Heat and Power Plants approached us to refresh its image for modern times. You can guess it was a spectacular rebranding.
Creating the visual identity for PTEZ, we opted for modern minimalism.
We started drawing the logo based on…the turbine.
The turbine is a fundamental element in co-generation, the process of combining heat and energy. We wanted to show the dynamism of the turbine that generates electricity. The logo gave us the opportunity to create effective animations and became a strong key element of the visuals.
Thirty years in the world of graphic design is like a leap from times long gone to a brave new future. That’s why we approached the topic of rebranding boldly and created a modern and fresh visual identity.
