The series of illustrations is the result of a collaboration with Meta, the owner of Facebook, aimed at creating illustrations for use in the company’s social media channels. This project required strict adherence to the corporate style of the brand, which was a key element in maintaining consistency with Meta’s overall visual line. The task was to create designs that not only reflect the brand’s aesthetics but also bring freshness and originality to the company’s visual communication.
The created illustrations covered a variety of events, such as New Year’s Eve, Christmas, Grandparents’ Day, and other important occasions. In addition to event-related illustrations, graphics were also designed to support initiatives related to the pandemic and promote healthy technology use.
Each graphic was carefully designed to harmonize with the rest of Meta’s visual materials while maintaining individual character and visual appeal. The details in the illustrations were meticulously crafted to ensure that each creation was not only aesthetically pleasing but also consistent with the brand’s image.
Through close coordination, each illustration not only met aesthetic requirements but also effectively communicated the company’s message.
