The “Helplessness/Agency” campaign is a powerful juxtaposition of contrasts aimed at stirring the hearts and consciences of its audience. At its core lies a fundamental question: what can we do in the face of global crises?
The campaign directly addresses the feeling of helplessness in the face of global crises. It offers a concrete solution by showing how to transition from powerlessness to action. It appeals to the fundamental need for a sense of influence and meaning. This approach can lead to deeper reflection and a long-term change in attitude.
We can awaken from the trance of helplessness, reach for our phone, and make a transfer. Such an action is within reach. It can restore our sense of agency. The spot shows what reality looks like without support, and how it changes when we decide to help.
