The project combines simplicity, functionality, and a positive message, perfectly reflecting the mission of the Better Giving organization.
The logo combines the letters “b” and “g” to create a friendly symbol resembling a smiling face. The use of strong, rounded shapes signals a cheerful but professional character.
The mark is intended to evoke positive associations with the joy of social action.
The colors refer to a sunny day in nature, emphasizing the organization’s values related to care for the environment and community.
The design is responsive in various applications. Consistent use of shades of blue in marketing materials builds a strong and recognizable brand identity.
The project includes a specially designed set of icons that expands and strengthens visual identification. Thanks to this specially designed set of icons, Better Giving gains a comprehensive visual identity system that supports consistent and effective communication within all touchpoints.
