We rebranded ABC CZEPCZYŃSKI transport and logistics company for its 20th anniversary. We strove to capture its dynamism and celebrate its perspective on the future. Our main mission was to create a fresh visual identity that would revive the brand and usher it into a new era..
The goal was to distinguish the brand from the competition. We boldly deviated from the conventional trucks, commonly dominating the branding themes in the industry. Instead, we took on the challenge of creating new colour combinations, abstract forms, and an earworm slogan that would invite positive interest and embed itself unforgettably in the mind.
In the process of creating the new image, we emphasised the authenticity and individuality of the brand. The scope of our work goes beyond graphic design alone; our design captures the company’s mission and helps to shape its future.
The unique aesthetics of our design reflect the company’s dynamism and innovation as it enters a new era, ready for the challenges and achievements which are coming over the next twenty years of business operation.
