First, we dreamed of winning the first tender, because it was a great project. We won. Then we dreamed of winning the second tender, because it was an excellent project. We won!! Then we dreamed of winning one more tender, and we succeeded in that too. And we can't say anything about it publicly, but we're very happy. We'll say what we can say today: we ordered some good food for lunch at Mufu. From this one Asian restaurant.

We have just finished shooting a spot promoting the new social campaign of the University of Warsaw. This is another important social project for us, and its effects will be visible in October, at the beginning of the new academic year. In addition to the spot, in the university space you will be able to see posters created by our designers, and on social media - reels with lecturers and employees of the University of Warsaw.

In April 2024, two members of our team joined lecturers of the Wrocław campus of the SWPS University of Social Sciences and Humanities: Gaba Kunert (Head of Advisory & Innovations) and Krzysiek Piła (brand & AI designer). Gaba gives classes on Identity and Brand Personality, and Cultural Branding, Krzysiek on Creation. The rest of us also feel like going back to school.

We created a series of five films for Acer presenting the Chromebook Plus 515 model – a conceptual spot first, and then four all plot-based. The series presented the unique benefits of the laptop, such as its superb durability and its exceptionally strong battery life. There was little time, but the result was spectacular. See for yourself.

We have started implementing a project for the European Commission, for which we are preparing a range of graphic materials for their social media channels. It’s for a good cause too, as the aim of the campaign is to promote women in technology, and the subsequent illustrations present exceptional women in this field. Cool stuff!!

Krzysiek Piła, MUFU's brand & AI designer, gave a talk at the TEDx University of Social Sciences and Humanities conference in Wrocław. He talked about the impact of AI on branding and graphics, its smart use in design, how not to fall into graphic clichés using artificial intelligence, and AI’s connection with impressionist painting.

MUFU's skills have been confirmed by DIMAQ – the international standardisation programme for digital marketing qualifications. The #DIMAQEmployer mark means that we pay special attention to the development and improvement of the team's skills in this area. But above all, it means we are a trusted partner for online collaboration.

We included the most energetic colour we know – lime – in MUFU's visual identification. Besides beautifully harmonising with the existing black and white colourway, it symbolises everything closest to us: freshness, modernity, revolution, innovation, power (not only lime). Because there is no room for carelessness in brand identity creation.

Dostaliśmy wyróżnienie w Kreaturze Konkursie Niezależnej Kreacji! Kategoria? DESIGN, więc tym piękniej. Cieszymy się na maksa, przybijamy sobie piątki i dziękujemy naszemu klientowi. A „Kreaturę” stawiamy sobie na półeczce w naszym biurze i czekamy na kolejną. To znaczy aktywnie czekamy, nie biernie, wiadomo.