Groupe Renault produkuje samochody od 1898 roku, jest obecna w 134 krajach i sprzedała 3,8 miliona pojazdów w 2019 roku.
brief
Klientowi bardzo zależało na pokazaniu nowego modelu przyszłościowego auta. Stał się on zatem bohaterem tej zimowej opowieści. Akcja dzieje się wieczorem w Wigilię, kiedy miasto jest opustoszałe i gdy wszyscy szykują się do świątecznej wieczerzy.
Jedynym znakiem życia jest sypiący cichutko śnieg i najnowszy model Renault, który tajemniczo zatrzymuje się w różnym miejscach zimowego miasta. Późniejsze sceny odkrywają, kto w te Święta pomagał Mikołajowi.
Creditsy
Client: Renault Polska
Agency: Polish Creative Group
Creative Direction: Kamil Śliwka
Animation: Kamil Śliwka
Illustration: Paulina Miracka
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